Creating Your Catch Phrase
The most powerful techniques for getting your message across to be a presenter is giving your catch phrase.
What's that, you may ask?
The catch phrase is the fact clear, concise, catchy, jingle-like, slogan sounding, and frequently rhythmic-in-nature verbal expression that paints a compelling picture of the point. It may even be your point. It offers your audience an anchor to select from, or spring forward to as you're telling your story.
Consider it: whenever you finish speaking you'll want your audience to absorb and don't forget everything you said. The fact is that's nearly impossible. No matter how dynamic, inspirational or motivational you happen to be, it's not going to happen. They'll forget your main message when they grab their keys.
That is where your catch phrase will come in...
Your catch phrase triggers their memory about a particular story or lesson. It provides your audience something significant to run away with. It puts the "Oh, I purchase it now" response on the faces plus their marbles.
Examples of catch phrases could be:
"And time stood still;
"Not for sale - at any cost; and...
"For beginners only."
Chances are you've heard a speaker go everywhere back with her speech. Rather then moving you one way, she goes into a variety of. It's most probably she didn't create her story around a basic catch phrase.
The crucial element to a memorable speech should be to create your stories around your catch phrases. Most speakers, even many professionals, don't do this. At the best I do not practice it often enough.
But simplicity wins out over complexity each and every time. As well as a catchy catch phrase is just as powerfully simple when they come.
Consider three suggestions for creating your catch phrase:
1) The short stack. Keep it short and. No long or arduous sentences. Remember, a pithy and punchy phrase increases results because it's more catchy and simpler to not forget plus repeat.
2) The lo-tech vocab. Avoid words which are challenging to pronounce just as the components using a cereal box. You do not need to make confusion or blank stares from a audience. And stay away from industry lingo unless you're speaking with that specific industry.
3) The real reason for the rhyme. Rhymes within phrases are one of the easiest to recollect. They're cute, rapid and require little effort to produce. There are also websites that assist you search for rhyming words.
If you would like your audience to keep in mind you, your stories, and lessons, think of a few catch phrases that tie-in using your stories. Or another way around - develop your story around a catch phrase. It's probably the most powerful tools any public speaker can put to boost her message.
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